Search Engine Marketing
SEM or Search Engine Marketing as it’s known is a lot like SEO – Search Engine Optimisation, as a proper SEM Process will include SEO.
Search Engine Marketing is a vastly broader concept to SEO, which includes PPC (pay per click) for example, Google Adwords and Paid Advertising Links. It’s a form of marketing your company on the internet that promotes your website by increasing it’s ranking / visibility on SERPs (search engine results pages), this is done on page and off page.
Most companies should use some SEM methods when you purchase a SEO Package with them, We see SEO as more on-site work than SEM which is more off-site.
If you would like to know more about Search Engine Marketing then please contact us on: 0115 888 2772